Overview

Led the end-to-end design of Pinpoint’s brand identity—logos, color palette, typography, and presentation template—in under 24 hours. As the sole designer, I crafted a modern, precision-focused brand, leveraging AI tools to accelerate the process. The expedited timeline was challenging but fun, showcasing my ability to deliver high-quality work quickly.

Roles

• Lead Designer

• Full ownership of brand strategy and visual design

• Created logo variations, color schemes, and typography (Prosto One, Roboto)

• Developed draft presentation template Google Slides and Figma file

• Utilized AI prompt engineering (Midjourney, Grok, Claude) for ideas, imagery, and copy

Solution

• Designed a cohesive brand with orange (#F5A623), black (#1C2526), white (#FFFFFF), gray (#B0B7C0), and blue (#007BFF) palette

• Produced logo mocks and assets, optimized for versatility

• Built a Figma file for brand assets and a presentation template for pitch readiness

Impact

Delivered a polished Pinpoint brand in under 24 hours, proving my skill in rapid design under pressure. The process highlighted my AI-driven efficiency, setting a strong foundation for future expansion.